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You buy goods online, work online, and get your news online; why not hire new employees online as well? We look at some of the most important places to advertise on the internet and provide basic advice on web-based recruitment – and the good news is that many of the places to advertise are free.
The traditional method of attracting new talent to your company was through the local press. However, while this may still provide some good candidates, it will not provide you with the best. It’s possible that you won’t even get in front of all of the ideal candidates in your area. Consider whether you have ever read the local newspaper. If you don’t, how can you expect a local advertisement to attract the right people?
You can recruit candidates from all over the country and even the rest of the world by using the internet. It doesn’t have to be complicated or expensive.
Your own website is one of the most effective places for recruiting. Your customers are an excellent source of recruits because they already know your company and like your products, and the only cost is the time it takes to add a jobs section to your website.
You can advertise your job for as long as you want and put a lot of effort into making it look really appealing, which you won’t be able to do on other job sites. If your company has a Facebook page or a LinkedIn group, you should advertise the job opening there as well, because many of your potential candidates may only visit your Facebook and LinkedIn pages and never visit your main website.
LinkedIn Advertising
LinkedIn is one of the largest business networks on the internet and a great place to find new employees for your company. LinkedIn can be used to recruit in a variety of ways. To begin, you can go to the website’s jobs section and post a job online. You can also broaden your scope and find potential candidates by using other people’s contacts and then approach your potential employees directly.
Your network is the best place to start raising awareness about your jobs because that’s where you’ll get the most referrals. Your contacts may be interested in the job themselves, or they may know some qualified candidates. Use LinkedIn status updates to inform your network about open positions, and include a link to the actual post.
LinkedIn interest groups, in addition to your own pages, are a good place to advertise. Examine the professional groups that serve your industry as well as the groups that serve the specific sector you’re interested in. If you’re looking for a salesperson for your publishing company, look in both the sales and publishing-related groups.
Make sure you don’t spam every relevant group with a job posting. That will be considered spam and will have no effect on your company’s reputation; in fact, it may be enough to get you banned from some groups. So make sure the group is appropriate for you and that you follow any guidelines for recruiting on that group – most are happy to allow job postings, but others only want jobs in specific areas of the group or on specific job boards. If in doubt, contact the group’s administrator.
Twitter advertising
Twitter is a fast way to get your message out to all of your followers and the rest of the world. Unfortunately, most jobs cannot be described in the 280 characters available on Twitter, so try to include as many details as possible and include a short link to the full job description on your site via Is.gd, Owly, or Bitly.
Use appropriate hashtags to broaden the scope of your job tweet. For example, if you add a few hashtags and change the wording slightly, the tweet “How can I use the Google Play Services?” https://t.co/zqu6WZrZ6a?amp=1” will be more effective on Twitter.
Typical job listing hashtags include #jobs, #recruiting, and #jobposting, but to narrow it down, use more specific hashtags like #prjobs or #salesjobs. These are only effective if your target is actively looking for them, which you can be sure they are. Don’t make the tweet too long because you want people to retweet it to their friends, so keep the ad to no more than 120 characters and avoid over-tagging a single tweet. Twitter recommends a maximum of two hashtags per tweet.
Use a job site
Bdjobs have taken over the traditional role of a job agency or a national or local newspaper. You can post job openings in the same way that you would in a newspaper, or you can match your job requirements to CVs posted by people who are already looking for work. They also provide a jobs barometer service that allows you to see how popular a specific job sector is in a specific location.
In addition to the major jobs, there are numerous sites aimed at specific niches that are worth investigating. The job market is tough right now, no matter where you look; be prepared to sift through a slew of applications, many of which will be from candidates who aren’t a good fit for your company. It is your responsibility to find the right person for the right job. Make your interview process reflect your personality and goals!
Using Newsletters
You have the perfect outlet for people who are specifically interested in your brand or product if you create an email newsletter or send regular emails to your customers. And perhaps they are the type of people you want to work with. Include a link to the job in your next newsletter.
A potential candidate may read your newsletters but may not have the time to visit your website on a regular basis. Make sure to use the language and style that your company typically uses, but keep in mind that you’re in a non-formal setting; you can afford to make your job opening look more exciting and fun than you might in a standard job ad.
