It’s official, Pepsi Blue is coming back. Pepsi is leaning into the nostalgia trend and revisiting one of its hits from the early 2002’s.
After 17 years, the bright blue beverage will be available for purchase in the U.S., the company announced Thursday. Pepsi Blue will be available at stores nationwide by May 3.
The berry-flavored soda, first released in 2002. It was designed to attract teenage consumers with its bright blue color and unique flavor. It was tinted using Blue 1, a coloring agent which is banned in numerous countries at the time. Since 2004, Pepsi Blue hasn’t been sold.
The price will be sold in 20-ounce bottles and multi-packs while supplies last. It will be available for purchase “everywhere that Pepsi products are sold,” the company said, calling the announcement “a Throwback Thursday for the ages.”
Pepsi said “passionate Pepsi Blue fans have been clamoring for the return of their beloved berry cola” for years.
The brand made the announcement in a tweet on Thursday set — appropriately — to the 1999 tune of “I’m Blue” by Eiffel 65.
This is not the first time Pepsi has revisited one of its earlier hits.
In March, the company announced a collaboration with Peeps that featured the marshmallow flavor in their cola and festive cans to match.
